Your homepage should be extrememly clear. It should establish who you’re talking to, what you offer, what they can expect, what their transformation is, and establish credibility effectively.

Homepage Breakdown

1. Headline: Who You're Talking To

• Goal: Instantly grab the attention of your target audience.
• How:
  • Use a direct and clear statement that resonates with your audience’s needs, painpoints or desires.
  • Examples:
    • "Helping Coaches and Entrepreneurs Build Profitable Online Businesses with Purpose."
    • “Guiding you to become the best story you have every told.”
    • "For Coaches Ready to Elevate Their Personal Brand and Attract Dream Clients."
• Pro Tip: Use language your audience uses to describe their problems or aspirations.

2. Sub-headline: What You Offer

• Goal: Summarize what you do and the results you deliver in one or two sentences.
• How:
  • Focus on the transformation you provide, rather than just listing services.
  • Speak to the persona of the person that you are targeting. What are they already thinking inside of their head, what pain points are they constantly thinking about, what emotions are they feeling that create suffering, what emotions do they desire to feel daily?
  • Example:
    • "I guide purpose-driven entrepreneurs to craft irresistible offers, grow their audience, and build sustainable businesses online."
    • "Together, we’ll refine your message, design your strategy, and help you step into your role as an industry leader."

3. Introductory Section: Establish Connection

• Goal: Introduce yourself briefly, give context for what they should know about you and show empathy for their current situation.
• How:
  • Include a short sentence like:
    • "I’ve been where you are – feeling stuck, overwhelmed, and unsure how to stand out in a crowded market. That’s why I’m here to help you break through."
  • Add a professional photo or video to make it more personal.

4. What They Can Expect Working With You

• Goal: Outline the process or experience they’ll go through.
• How:
  • Use a 3-5 step framework or pillars for clarity.
  • Example:
    • "Here’s How We’ll Work Together:
      1. Clarify Your Vision: Understand your audience, message, and unique value.
      2. Build Your Brand: Develop a personal brand that attracts and resonates.
      3. Create Impact: Launch strategies that deliver real, measurable results."
  • Visual aids like icons or graphics can make this section pop.