Quite often when we are building products and services for our business, we think about “what will make me money” and “what can I create that will bring in revenue?”

But the true mastery of your business is to put your focus on the customer. What do they really need? What would help them feel supported? What would actually solve their problem and make them a RAVING fan of you and your company?

This is where you will create raving fans for life that will come back to you over and over again because YOU were the one that originally solved their problem. If you do this right, you will build trust in them and a foundation for yourself.

So in this worksheet today we are going to dive deeper into what your client and customer needs and desired. Take some time to get deep on these questions below, when you understand these questions deeply, you will begin to understand more about what are the ideal products you want to build and services to offer in your business.

Business Clarity Questions

• What is the result of what your client wants to achieve?
• What resources and tools do they need to achieve their goal?
• What mindset shifts are necessary?
• What are they saying to themselves on a daily basis that is slowing them down? How is that making them feel?
• Where would it be beneficial for them to have their focus daily?
• What actions would they want to take to achieve the results they desire?
• What problems are they going to run into along the way?
• How can I make it easier for them to succeed?
• What can I do to help them achieve their goals in less time?

The Customer Journey