This page is for you to determine how to fill out the information for your landing page. Typically a masterclass would be used to drive people to your high ticket offer.

This resource is designed to help you get all the piece you need to build clarity towards creating and marketing an extremely valuable masterclass that will build trust in your audience. \

This page is specifically designed to get you clarity on who your target audience is, what they are struggling with and how your product/masterclass can help them.

Please answer the follow questions below, and at the end record your video letter that we will include on the landing page. Please fill this out first, then do the VSL.

Phase 1 - Main Landing Page Information

Awareness Stage

Your Hook - What does your audience care about today?

• What is going to get them to stop and say Yes! That’s me, I need help with that.
• What is the conversation that is already going on in their head that you are going to enter? What are they thing they are thinking and struggling with on a daily basis?
• Think “How to Overcome…” or “Learn how to…” or “The 7 steps you need to stop…” or “Get your free ticket to…” or “Imagine having the power to…”

Target Audience and Pain Points

• Describe your target audience: Who are they (age, profession, interests, etc.)?
• What does your audience care about?
• What are their primary concerns and pains?
  • What specific problems are they facing in their personal or professional lives?

Your Bold Promise

• What is a quick and bold promise you can provide at the top of your landing page.
• “You are about to discover the secrets…” or “Master this skill in 3 days and skyrocket your success.”