🔍 Understanding What They Do & Who They Serve

1. What do people usually come to you for help with?

   (This reveals perceived value and real-world demand.)

2. If I had to explain your work to a 10-year-old, what would I say?

   (Simplifies their message and surfaces the core of their work.)

3. Who gets the best results from working with you?

   (Identifies ideal client and success profile.)

🧠 Uncovering Your Strengths & Zone of Genius

1. What do you find effortless that others find hard?

   (Reveals hidden talents and unique advantage.)

2. What part of your work lights you up the most?

   (Helps center the offer around passion and energy.)

3. What results have you helped someone get that you’re really proud of?

   (Highlights credibility and value in action.)

🧩 Identifying the Problem & Opportunity

1. What problem are your clients facing before they come to you?

   (Clarifies pain points that can anchor an offer.)

2. What transformation do people go through after working with you?

   (Shows the “before and after” story you can sell.)

🎯 Shaping the Offer

1. If I gave you 5 clients tomorrow, what process would you take them through?

   (Outlines a possible signature system or framework.)

2. What’s one thing you wish more people understood about your work?

   (Surfaces core beliefs that can shape your messaging.)